Golden Times

The founder of the Happy Souls GmbH, Jasmin Feierabend, became famous in media with her unique luxury hotdog. The trademark of all her street food hotdogs – the golden peppercorn – now has its very own place in Zurich.

The Golden Peppercorn is a Concept Store and an adventure for your soul, whether you want to appease your coffee thirst, eat a golden buddha bowl, indulge in a vegan Grainglow cake, shop fashion pieces, meet like-minded souls, register for events or even create your own.

The Golden Peppercorn stands for the extra mile that its team takes to make the customers experience a golden one.


Stylish Concept Store

The Concept Store radiates a stylish living room atmosphere with lots of cozy corners, that invite to pause and shop. Young fashion and jewelry brands like Sora Choi, Styletourista, Ago Afro Print, Mochil, Mundus Novus Collective, Timecatcher Jewelry and Atelier Nuff find a perfect platform in between coffee tables. The portfolio expands continuously by further dynamic Swiss brands, that build on sustainability and individuality rather than on mainstream.

You got to experience it all for yourself, so step in and feel like home.

Our Team


  • We became one culinary family, the second we started selling our Grainglow raw vegan cakes at this lovely soul food & design concept store. If you haven’t been to The Golden Peppercorn, step by and relax in one of the many little corners to try their signatue rice bowl or a coffee and our cake.

    Lara & Matty
  • Our christmas team event started out with a nice apero in The Golden Peppercorn couch area, before we then moved down to the rustic cellar for our fondue. The set-up was similar to a swiss mountain chalet and the menu around our fondue was just delicious. We felt like home and definitely will come back.

    Anadi Singh
  • The Golden Peppercorn is the perfect location to host my Fashion events and business meetings. I just love the spirit of the space and team – c’est trop cool.

    Ago Caduff-Amon